Natasha Ginnivan is an interdisciplinary research fellow with the UNSW school of psychology and an associate investigator with UNSW Ageing Futures Institute (AFI) whose focus is on investigating implicit and cultural attitudes to ageing, age expectations, ageism & stereotypes. Natasha’s PhD research investigated cross-cultural attitudes to ageing. She has also researched ageing in marginalised populations, including ageing prisoners. Her current research is supported by the ARC Centre of Excellence in Population Ageing Research (CEPAR) and is focusing on improving attitudes to ageing in the workplace, and how negative age-stereotypes can act as barriers to older adults’ enhanced wellbeing.